Popeye's Grocery Store Coercion: subliminal slavery and mind control
Going to the grocery store and
paying attention can lead to a bit of frustration and confusion. If you have
half a brain, know the value of a dollar, and don't like to be played for a
sucker, the experience might make your blood pressure rise. How would Popeye react?
How many of us have seen meat on
sale in that special bin, with a sticker on a sticker to indicate it is
discounted, and found it to be the exact same price on the regular meat rack?
What about the price of roses doubling during a holiday, or a sign that says
"dollar off", and you find out the price was inflated for the sale.
You don't buy it, but most all
would. You say to yourself, "My daddy didn't raise a fool!" and yet
you continue plowing through the store, a market scientifically designed to
separate you from your money, from end cap to end cap. What choice do you have?
How can you win? You push the thought behind you, justifying it to be a
business tactic... but deep inside you grow more and more resentful, and in the
process, un-trusting.
As you stand back, it all starts to
make sense. They care little or nothing about you as a shopper, but everything
about their bottom line. When you realize this, you will start to wake up.
Suddenly you will trust nothing at
face value. You see, there is a reason your grand-kids are crying for sugar-rich cereal,
candy, and toys. It is all sold at their eye level... There around the cash
register, while you are busy bagging your own groceries, they bet we are too weak and distracted to say no, and a candy bar is wrung up. Oh, you thought this
happened by chance?
Strange that you will find the glue,
the paper napkins, the batteries... just the things you searched for all around
the store, what you originally went for, within easy reach around the register.
Is it possible they knew you would forget as you were bombarded from every side
to buy anything else? Pretty smart of them? You bet. But what happens to trust
when your eyes suddenly open to this? You start looking around, and you start
to question.
Surely, they are not doing anything
illegal. But you wonder: are they spraying something on the vegetables to keep
them fresh? If that is true, is that good for me and my family? How about the
meat? Seems like those rotisserie chickens don't move very fast. What keeps
them fresh? It hits you: When something is on sale, is the date of expiration
covered by the sale tag? And then, the more you look, the more you see. What
are those red lights doing above the meat rack?
Is good business practice both an art-form and a scientific form of mind control? One might consider that, and speculate too just what the word, "subliminal," actually means. But isn't that what these methods of selling is all about?
Is good business practice both an art-form and a scientific form of mind control? One might consider that, and speculate too just what the word, "subliminal," actually means. But isn't that what these methods of selling is all about?
The layout of the market is a case
in point. To get to your main staples you have to go through a maze, something
like a mouse going for the cheese, and along the way your eyes catch bright and
sparkly items that get you thinking subconsciously. It is called subliminal
advertising. Halloween candy displayed in September, Easter candy for Mardi
Gras, are taking advantage of our most basic instincts, and we fall for it.
They know you will nibble on those candies for months, and just before the
holiday be back to restock. Very clever.
Huge chain markets spend a lot of
money researching and testing, and they also have the ability to see exactly
what your buying habits are. Ever wonder why they ask you for your phone
number, and then tell you how much you saved by belonging to the club? Oh, you
thought that was for your benefit? This information is valuable. Not just for
their own knowledge, but for those advertising firms who purchase this from
them. We are something akin to a gunny pig at times, mice running a maze in
another, and sheep to be sheered too, and when you realize this your blood
pressure will rise. What have we become?
Your senses are being used against
you. Fans that pump the aroma of fresh-baked bread into the store, music
designed to keep you walking slow and in a shopping mood: Your mind is so
controlled you don't even hear the subtitle advertisements that fill your head
with shopping ideas.
You are so frugal you actually cut
out a coupon to buy a product you have never tried. Your effort was so time
consuming and thought provoking you decided to buy it long before you compared
price, or quality. Yes, you were set on a mission, and that mission had nothing
to do with an original thought. That mission was instilled in you by them.
To win, you must reign in your
bargain-hunter instincts, and use your conscious intellect, and that is not
easy when you are hypnotized, mesmerized, and bamboozled.
Pause for a moment when you are
pouring that little cup of freshly made Louisiana coffee that just happens to
be your favorite, and ask the true reasons why it is there. Remember also, that
the manager to the bag boy are only doing their job, and have little to do with
company standards. If you are able, even for a moment, try to wake up from you
subliminal indoctrination to see something lucidly, and point it out to the
manager in a nice way. When you get home, however, call the main office and
tell them you have figured out their tricks. They might seem shocked, in
denial, and have a myriad of excuses. They know, however, that you are indeed
their bottom line, and the possibility of losing that is their primary concern.
I think Popeye would take a stand...
I Can't stanz no more!
Author's note: A few years back while shopping for a television in
Lafayette, I went to a well known department store. While considering the many
varieties I noticed some little kids looking at nudity and suggestive dancing
from six TVs high overhead. I asked to speak to the manager, and when I
mentioned him my concerns he told me that those stations were approved by the
"main office."
"Oh, the main office." I
said. "So, you are not going to turn this off?"
"No," he said with a real
glare of contempt.
"Well," I said. "I'm
a very busy man, and really don't have time for this, but I'm going to clear my
schedule, and make a prediction here. Within the week you will never be able to
play these disgusting videos again, and most likely you will be out of a job."
He looked at me hard, seemingly
embarrassed in front of his co-workers, and said, "Go for it."
I was wrong. It took over a month.
But when I finally combined forces by email with friends, family, and their
church groups, all that was played was Walt Disney theme songs and cartoons from that moment
on. I got several letters of apology after that, with promises for change.
I went back periodically, but never
bought a thing ever again. A year later Walt Disney was still playing, and Popeye was dancing with Oli girl.
The manager was unavailable to talk
with me because he had been transferred. Did we have something to do with that?
I hope so. A year later that company went out of business. Most probably, in
retrospect, from the competition from another major player across the street.
This disgusting immoral advertising ploy was used out of desperation for a
positive bottom line, and I'd like to believe it contributed to their demise.
It might be the romantic in me, but
I think we can all have a positive impact if we stand and unite. No righteous
cause can lose. We should feel empathy for those who are caught up in the
mechanics and the science that promotes business, but selling yourself to the
company store is indeed slavery, and if you are doing wrong to keep your job,
you should fall right along with them. You deserve it. A company who asks you
to do wrong on their behalf, owns not only you, but your very soul as well.